You will become an expert in doing business in a cross-cultural setting and learn how companies can grow internationally. International Business is taught in English.
A Dutch company produces cereals for people with food allergies and exports its products to various countries in Europe. Unfortunately, its market share in Eastern Europe is not growing as planned. As the company's international market intelligence officer, you analyse the current market, the cereal industry and the economic environment to identify factors that could be limiting its growth.
As an enterprising individual, you like to set your own learning goals. You are open-minded, independent, self-motivated and adventurous. You take an interest in international businesses, how they are organised and how they can improve. Your work makes an impact and also respects people and planet. Discerning and creative, you are a born communicator. And you embrace challenges and enjoy working in an international team.
You will acquire broad knowledge of international management, marketing, organisations, finance and sustainability. And you will develop relevant professional skills, such as intercultural teamwork, leadership, languages and business communication. You will work on real case studies involving real companies.
You will graduate with a Bachelor of Business Administration degree (BBA).