Location
Den Bosch
This is your chance to make a difference. Join the Innovation Management & Creative Leadership programme, a forward-thinking minor focused on learning-by-doing. Work together in dynamic project teams to solve real-world challenges presented by leading companies.

Step into the future with Innovation Management & Creative Leadership. This minor is...

The world is evolving at lightning speed. Competition is fierce, and product life cycles grow shorter by the day. To stay ahead, organisations are seeking tomorrow’s trailblazers—visionary professionals who combine creativity and innovation with the courage to forge new paths.
Through a practical approach, you’ll broaden your expertise and gain valuable knowledge and experience that will benefit you throughout your entire professional career. Whether you aim to drive change and improvement through creativity, strategy, or technology. Think boldly, act with determination, and design solutions that shape the future.
Discover the leader within you and start building a future that matters.


This minor is led by industry experts with years of experience in the business world. They have designed the programme to ensure you can apply all the knowledge, tools, and methods directly in practice. Throughout the minor, you will engage in both individual and group assignments, navigating all stages of the innovation process—problem finding, ideation, concepting, and implementation.
The minor is structured around 2 key areas: innovation management and creative leadership. These are closely intertwined to master the innovation process. Within these 2 areas, you will participate in a variety of courses:
| Innovation management | Creative leadership |
|---|---|
Trendwatching | Creative thinking |
Innovation research | Brainstorming |
Innovation theories | Concept testing |
Business models | Prototyping |
Change management | Facilitation |
Project management | Leadership |
Throughout the minor, you will work on 2 projects focused on real innovation challenges for actual clients. Last year those clients were for example SAP and Nestlé. In teams of 4-6 international students, you will collaborate closely with both the client and lecturers to develop practical, impactful solutions. You’ll experience firsthand how to transform an idea into a fully developed concept and successfully launch it. This immersive and practical approach equips you with the skills to thrive in real-world innovation challenges.
By completing this minor, you will emerge as a knowledgeable, creative, and innovative leader capable of developing groundbreaking businesses. You will learn to identify real innovation challenges, generate new ideas, and develop and test concepts using the innovation cycle, research methodologies, creative techniques, and innovative tools. You will gain the skills and knowledge to work effectively in a multidisciplinary, international, and culturally diverse context. All while adopting an open mind, and an entrepreneurial, responsible, and creative mindset.
In addition to actively participating in workshops, students are required to complete various projects, both individually and in groups. The learning outcomes will be assessed through an individual presentation and a portfolio. Midway through the minor, you will undergo an assessment by a panel of 2 teachers. At the end of the minor, during the final high-stakes assessment, you will present and discuss your growth and development as a business innovator. Based on your activities throughout the course, the teaching staff will make a well-informed decision. If you demonstrate that you have met the learning outcomes, you will be awarded 30 ECTS.
More information about the programme is available via minoren.binno.denbosch@avans.nl or +31(0)88 – 525 6760.
Is Innovation Management & Creative Leadership the right fit for you?
Learning agreements can be sent to minoren.binno.denbosch@avans.nl.
You can participate in an exchange programme at Avans University of Applied Sciences if your home institution has concluded an agreement with Avans. Under this agreement you can be nominated to study with us.
Please read the details on the Applying page or contact your home institution's exchange coordinator for details. Alternatively, you can join us as a freemover.
The programme is open for Dutch students as well as international students within the Erasmus Exchange Program. The requirements for enrolment are:
As an exchange student, you will continue to pay tuition fees to your home institution. This means you do not have to pay tuition fees to Avans.
If your university is not a partner of Avans University of Applied Sciences, you can join us as a full-fee paying student. For more details, please contact the Avans International Office on +31 88 - 525 80 01 or at internationaloffice@avans.nl.