You will focus primarily on the synergetic effect of, and the synthesis between, strategic marketing, strategic finance, strategic management & human resource management, in a context of sustainability and ethical awareness, and how this will lead to the creation of sustainable business value.
The main topics will be in the field of:
- Strategic Marketing
- Strategic Finance
- Strategic Management & Human Resource Management
- Strategic Supply Chain management
- Sustainability & Ethics
The educational approach of this minor is ‘problem-based learning’, in which cases will be discussed on a weekly basis and handled via a highly interactive approach; in addition to this, you will have supporting lectures and training sessions. All knowledge will be implemented in practice as part of 2 group projects at the end of the course. Experience has shown that the workload for this minor as perceived by the students is high.
ECTS
The components of the minor are assessed separately and are each awarded a number of ECTS. You are awarded the ECTS for the components if you receive a final grade of 5.5 or higher, and provided any sub-component requirements have been met. You are assessed both individually and based on group work.
| Courses |
ECTS |
|---|---|
| Strategic Marketing & Sales |
3 |
| Strategic Finance | 3 |
| Strategic Organisation & People |
3 |
| Strategic Supply Chain management |
3 |
| Sustainable Business |
4 |
| International Social Entrepreneurship |
4 |
| Thesis writing skills | 3 |
| Research proposal skills | 2 |
| Project | 5 |
| Total: | 30 |