Students invent innovative ideas for Fujifilm Challenge

20 Avans students will take part in the 2016 Fujifilm Future Challenge. This initiative, which was officially launched recently, is a partnership between Fujifilm, Avans University of Applied Sciences and a number of other Dutch educational institutions. This competition challenges students to come up with innovative products or solutions for Fujifilm. They will work in teams on new business models based on technologies of the multinational over the next 3 months. A total number of about 30 students will participate, originating from Avans University of Applied Sciences, Eindhoven University of Technology and Tilburg University.

The best idea will be awarded the 2016 Fujifilm Future Challenge Award. The winning team will also get an all-expenses-paid trip to Barcelona, where they will present their business proposal to Fujifilm management.


The students paid a visit to the multinational on 23 September. They were given a tour of the Open Innovation Hub and learned more about the technologies of the company. After that, they met with their team for a first orientation. The students will have access to Fujifilm’s technology experts over the coming months. The students’ university or university of applied sciences will support them in learning how to come up with new ideas, test them with customers and develop them further.

Open Innovation Hub

Earlier this year, Fujifilm launched the Open Innovation Hub. The company is continuously looking for partnerships with the aim to jointly develop products. The fresh ideas that students come up with are valuable contributions in the quest for innovation. For students, the challenge is above all an instructive experience. They get a behind-the-scenes look at the technology of the multinational and experience in all aspects of innovation and entrepreneurship.