You will gain knowledge of and develop skills in areas related to international business such as international market research and international marketing. You will learn how to create an export plan and advise small and medium-sized businesses on entering foreign markets.
Writing an export plan
The goal of this programme is to learn how to advise companies on opportunities in a particular industry in a specific country or region. To this end, you will learn how to draw up an international export plan. This plan describes a company’s internationalisation and entry strategies and their implementation. It also includes strategic and tactical advice on entering the new foreign market.
You will devise this plan with a small group of fellow students. The exchange programme’s other modules, such as International Finance, International Research, English and International Marketing, will help you develop the plan.
International Business is part of the International Business study programme at the School of Marketing & International Business in 's-Hertogenbosch.