Workshop leaders

Please find more information about the workshops and workshop leaders below.

Ron Ainsbury

Ron Ainsbury

Presentation: Multi-stakeholder collaboration: A new business model. Tackling social and environmental issues.

Social and environmental issues are affecting business value. Tackling and resolving these are problematic for business managers. Such problems are typically complex, requiring multidisciplinary approaches. Potential solutions involve several stakeholders, often with conflicting goals.

Ron Ainsbury will lead a discussion as to how DrinkWise Australia’s new multi-stakeholder approach could be used for different social problems, as well as business issues such as developing sustainable supply chains, and the implications for business schools. Should they be teaching future managers both how to collaborate and compete?

Participants are invited to visit the DrinkWise website prior to joining the workshop.

About Ron Ainsbury

Ron Ainsbury is Associate Applied Research Professor of Business Responsibility & Sustainability at the Entrepreneurship & Business Innovation Research Centre of the Rotterdam University of Applied Sciences.

Ron focuses on helping companies integrate sustainability into their business strategy. His research focuses on how companies can respond to social and environmental risks and use these as stimuli for innovation and embedding responses into their business strategy. A holder of two master’s degrees from Oxford University, Ron's academic career is being built upon more than 30 years of business experience divided between strategy consulting in the US, Asia and Australasia and stints as chief executive of 2 consumer-facing companies.

Guy Bauwen, Aimé Heene and Hans Vlaminck

Guy Bauwen Aimé Heene

Presentation: Innovating business models

The role of business model innovation as a mechanism for growth is receiving increased attention from executives and managers, as new technologies and emerging ambitious competitors erode the efficacy of traditional modes of doing business. New business models capable of serving customers cheaper and faster have led to breakthrough growth opportunities for some while eroding core and profitable revenue streams for others.

Focusing specifically on best and bad examples of incumbent business model innovation, Guy Bauwen, Aimé Heene and Hans Vlaminck aspire to fill a gap in the existing strategy domain in this workshop by providing frameworks and tactics helpful for strategists facing challenges and opportunities associated with business model innovation at incumbent firms.

About Guy Bauwen

Prof. Guy Bauwen is Director of Entrepreneurship & Innovation Development at the Rotterdam University of Applied Sciences. He is the author of “Innovatiekompas” and “Growth through Innovation”.

About Aimé Heene

Em. Prof. Aimé Heene is emeritus professor of Ghent University. He is the author of “Bruggen naar het onvoorspelbare”: a guide for dealing with the unpredictable when making strategic decisions.

About Hans Vlaminck

Hans Vlaminck is Head of Research and Development Material Resource Division Europe & Research Laboratories BNL at 3M.

Please find more information about this session and the workshop leaders in this document.

Joost Barendrecht

Joost Barendrecht

Presentation: Local currency as a stimulus to the local circular economy

Local currency systems were introduced successfully in Sardinia and in Bristol a few years ago. They resulted in more money circulating in the area, increasing revenue for SMEs taking part in the scheme, improved credit facilities and a decrease in business failures. A number of Dutch towns, including Breda, are following suit.

In this workshop, Joost will examine the Sardinia and Bristol cases before going into how business owners in Breda and elsewhere can take part and benefit from this scheme.

About Joost Barendrecht

Joost Barendrecht is an independent consultant and a partner in the Bredase Ondernemers in Duurzame Samenwerking cooperative. In addition to launching his own initiatives, he supports businesses, government agencies and non-profit organisations on their journey to sustainable development. Joost is one of the creators of the Parel (pearl), a local currency for the greater Breda area designed to accelerate the development of a local circular economy.

Henning Breuer and Florian Lüdeke-Freund

Henning Breuer Florian Lüdeke-Freund

Presentation: The business innovation game

Gamification is increasingly used as a learning and training approach, as a way to make serious strategic decisions, and as a technique to develop new business models. It is time to take a serious look at this fun approach. In more than 100 workshops with innovation managers and start-ups, Henning created a toolkit to address the myriad of questions around modelling new business. He will offer a quick demonstration of how the toolkit works, so you can try it yourself in your organisation.

About Florian Lüdeke-Freund

Dr. Florian Lüdeke-Freund is a Senior Research Associate at the University of Hamburg, Research Fellow at Leuphana University's Centre for Sustainability Management and Governing Responsible for Business Research Environment at Copenhagen Business School.

His research interests are sustainable entrepreneurship, business models and their innovation. In 2013, Florian founded as a hub for research at the intersection of sustainability and business model issues.

Rogier van Camp

Rogier van Camp

Presentation: Crossborder omnichannel retail

Creating the ultimate customer experience can be difficult enough. When your customers live in different countries, it becomes even more challenging. You will need to ask yourself: Who are my customers? Which channels do I need to employ? What technical aspects do I need to consider? Retailers need to be flexible in order to meet the ever-changing needs of customers. A strategy that works in one country may fail in another. This makes in international retailing an ongoing learning process.

About Rogier van Camp

Rogier van Camp is CEO of Leapp Group International B.V. He started his successful career as an entrepreneur while earning his Small Business degree. His company sells refubished Apple products to households, businesses, schools and government agencies in the Netherlands, Belgium and Germany. Dutch financial daily Het Financieele Dagblad awarded Leapp the Gazelle Oryx Award for exceptional growth performance in 2016. Leapp ranked top 5 in the Inc. 5000 Europe list this year.

Mitchell Droog and Jan A. Jurriens

Mitchell Droog  Jan Jurriens

Presentation: Metal recycling from the network area. Power versus cooperation.

Why are smartphones still discarded or destroyed after the end of their useful life? What happens with smartphone parts after their first product life cycle? What can companies do to improve circularity in smartphones while strengthening their business?

In this interactive game workshop, 2 researchers will introduce you into the world of metal recyclers, waste management and compounders. You will discover the success factors for interaction and co-creation in eco product design, and learn how to implements a new business model successfully.

About Mitchell Droog

Mitchell Droog MSc is lecturer and researcher in communication, strategy and sustainability at Avans University of Applied Sciences.

About Jan A. Jurriëns

Jan A. Jurriens PhD is Professor of Sustainable Strategy & Innovation at Avans University of Applied Sciences.

Chantal Engelen

Chantal Engelen 

Presentation: Saving oddly shaped veggies with Kromkommer

Kromkommer is committed to keep ugly vegetables from going to waste. This Dutch company, whose name is a pun on ‘curved cucumber’, tries to change consumers’ perception of quality through playful campaigns and a range of soups made of oddly shaped vegetables. A ‘Krommunity’ of growers, shops, restaurants and fans help them fight their battle.

In this workshop, Chantal Engelen will explain what inspired her to set up Kromkommer, how they make their soups, how they use social media to tell their story and what obstacles to success they have encountered. We will also reflect on the way we assess quality, asking ourselves whether our quality standards might be odder than our vegetables.

About Chantal Engelen

Chantal Engelen is the co-founder of Kromkommer.

Aglaia Fischer and Elisa Agterberg

Aglaia Fischer  Elisa Agterberg

Presentation: Financing circular business models

This workshop will investigate the opportunities offered and challenges posed by circular business models from a financial perspective. The leaders will first give an overview of today's different types of circular business models, followed by an in-depth analysis of their impact on funding and the financial system.

About Aglaia Fischer

Aglaia Fischer is affiliated with Circle Economy and Utrecht University's Sustainable Finance Lab. Her research areas at this lab include the role of the financial sector in the transition towards a circular economy.

About Elisa Agterberg

Elisa Achterberg is affiliated with Circle Economy and Utrecht University's Sustainable Finance Lab. At this lab, she contributes to the building of a resilient financial system that helps accelerate the transition towards a circular economy.

Rob Huisman and Stefan Blankenborg

RH Huisman Stefan Blankenborg

Presentation: The Swillgasser case: inter-industry cooperation as a sustainable new business model

Swillgasser is a unique collaboration between companies from various industries which aims to transform organic waste into biogas in a sustainable way.

Maaike van der Kamp-van Roosmalen

Maaike van der Kamp-van Roosmalen

Presentation: FeyeCon, innovative in business model & technology

FeyeCon Development & Implementation B.V. develops processes, equipment and products using CO2 technology. Applications and products are found in food, pharma, textile, cosmetics and other industrial fields. We want our new technologies to have the biggest impact possible. That is why we find partners and create spin-off companies for them. These joint ventures make sure our knowledge finds its way into the world, where a truly global impact with sustainable, game-changing products can be achieved.

About Maaike van der Kamp-van Roosmalen

Dr Maaike van der Kamp-van Roosmalen is COO of the FeyeCon Group. She controls the financial, legal, administrative and HR activities of the companies within the FeyeCon Group. She has a PhD in Chemical Engineering from Delft University of Technology.

Jorna Leenheer and Marco Kuijten

Jorna Leenheer Marco Kuijten

Presentation: Building business models in a changing market for overnight stays

Have you ever wanted to play with Duplo even as an adult? You know what they say: you don't stop playing because you grow old, you grow old because you stop playing.

In this creative and interactive workshop you are invited to build new business models in the market for overnight stays. A market that is in a transition due to the introduction of new sharing platforms like Airbnb, Flipkey and Couchsurfing which have broadened the possibilities for an overnight stay. As such the traditional business models of hotels are under pressure. In this workshop you will develop new business models for the hotel industry. The workshop uses an innovative approach based on the building blocks of business models, rather than applying the commonly used business canvas by Osterwalder. 

About Jorna Leenheer

Dr Jorna Leenheer is Professor of New Marketing at Avans University of Applied Sciences.

About Marco Kuijten

Marco Kuijten is a member of the New Marketing Research Group at Avans University of Applied Sciences.

Diane Zandée

Diane Zandée

Presentation: Social impact investing

Many financial institutions have expressed their intention to leverage their capital for greater impact. Social enterprises, however, still have to go great lengths to get the funding they need to grow their business and accomplish their mission. How can we bring these 2 sides together? Which obstacles are still in the way? This workshop explores both the gap and possible solutions to bridge it.

About Diane Zandée

Diane Zandée MSc is Order to Cash Manager at NS Dutch Railways.

Tonnie van der Zouwen

Tonnie van der Zouwen

Presentation: Sustainable working and organising. Putting flesh on the bones of meaningful co-creation.

A circular economy requires a holistic view of organising. Any new or existing business model has to contribute to sustainable development. Growth and efficiency may still be important, but for a different reason. The organisation will have to find its place in the eco-system it is ‘living’ in. That is easier said than done. It requires interaction and co-creation, engaging the whole system of stakeholders. What does this imply for business purpose, leadership, strategy, structure, staff, processes?

In this highly interactive workshop you will experience a set of principles for interaction and co-creation. We will connect these principles to new ways of organising, applying the principles of co-creation to the next steps towards a sustainable future.

About Tonnie van der Zouwen

Dr Tonnie van der Zouwen MCM is Professor of Sustainable Working and Organising at Avans University of Applied Sciences. She connects theory to practice in action research and Large Scale Interventions, involving large groups of stakeholders to put flesh on the bones of meaningful organising for a sustainable future.