Innovation and Creativity

In this programme we see innovation as exploiting new ideas. Leading to the creation of a new product, process or service. It is not just inventing a new idea, but actually bringing it to market. Putting it into practice and exploiting it in a way that adds value. That improves quality.

Outside the box

Creativity is one of the essential skills for innovating succesfully. In this programme you will learn how to employ out-of-the-box thinking to generate new value and to bring about significant changes. You will also learn how to implement and accelerate innovation and change within an organisation.

By the end of the programme you will be able to innovate and:

  • know how to use the innovation cycle
  • execute problem finding, ideation, concepting and implementation
  • use your creative and critical thinking skills
  • translate a concept into a brand
  • use social media successfully


This programme is part of the Bachelor of Advanced Business Creation at the School of Entrepreneurship, Marketing and Innovation in 's-Hertogenbosch.

Please note that there are a limited number of places available for this exchange programme. Admission will take place based on the order in which applications are received.